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Keynote Mark Bertolini

October 8, 2012

CEO Aetna

The tech allows you to find doctor make an appt get tests results and Attu toons all on a tablet
This means you take your healthcare system with you in your pocket

They bought itriage which connects consumer with the medical org
Mapmyfitness
GoodPx

The community with chronic disease is significant need to stem this to stem the cost

ITriage platform includes all the above apps it’s a consumer portal
Way to change behavior is to make it simple !!! Not always about motivation

The plTform let’s you look at your symptoms find med help close by
You can then look at the doctors profile
Look at the costs of the individual doctors
Can book appt times and dates
Info goes out to health info xchange
Lab results then come up on platform and you fill script via your online pharmacy
Convenience is key it fits into the patients lifestyle this will impact behavior change
Can move info to other health portal environments

Medication compliance is an issue for patient communities
They looked for apps where they remind people
The app flor’nce by mhealthcoach

another app pill jogger lite that gives people rewards for getting scripts filled This helps motivation for compliance

Booth 20
@mtbert

Filed Under: Health 2.0 Tagged With: Digital marketing, Social Media Strategy

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