Posts in the Category: Online Communities

Non Profit Digital Marketing Trends 2016

By Posted in - Communication & Digital marketing & Marketing and PR & Online Communities & Social Media & social media management & Social Media Strategy on April 17th, 2016 0 Comments

Recently the 2016 Digital Outlook Report: Nonprofit Trends and Strategy was released and while the study was based in the US it does have some marketing insights for local non profits: 49% of respondents will be investing more budget in Social Media Promotion / Communication in 2016. This is because many future followers/ supporters can be found across a […]

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Social Media Management

By Posted in - Communication & Digital marketing & Online Communities & Social Media & social media management & Social Media Strategy & Twitter on March 7th, 2016 0 Comments

Whenever I visit clients one of the first distinctions I need to make with them is about Campaigns versus ongoing Social Media management. Many clients are focused on the campaign of the moment whether it is promoting an event or promoting a new product or service. That is a natural state as we are all […]

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Healthcare social media marketing – What I have learnt in the past 9 years

By Posted in - Digital marketing & Health 2.0 & healthcare marketing & Marketing and PR & Online & Online Communities & Social Media Strategy on September 1st, 2015 0 Comments

With #MayoInOz in full swing in Brisbane this week it got me thinking about what I have personally learnt about healthcare social media marketing for the past 9 years and here they are! 1. Industry in Transition Whether it is hospitals, health care providers or public health organisations and publishers each area is now in transition […]

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Online Retailer Conference – Sydney

By Posted in - Digital marketing & ECommerce & Online Communities on July 19th, 2015 0 Comments

This week we are off to Online Retailer the premier retail conference in Sydney. Online Retailer brings the Australasian industry together, people and businesses in retail that innovates and disrupt. This year speakers include: Alistair Venn from Groupon, Aaron Smith from Nordstrom and others! The workshop starts tomorrow and we will be live-tweeting from the […]

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Online Patient Communities

By Posted in - Health 2.0 & medical marketing & Online Communities & Social Media on October 9th, 2012 0 Comments

In 2012 I was awarded a scholarship to blog live during the Health 2.0 conference in San Francisco. The series of blogs you see are from those conference days. Panel – Moderated by Amy Tenderich from DiabetesMine Which is a diabetes newspaper read by patients and the medical industry Also connected to DiabeticConnect an online […]

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SLA for Social Media?

By Posted in - Online Communities & Social Media on January 27th, 2010 0 Comments

IT companies have SLA (service level agreements) for their clients in terms of responsiveness but do social media strategists also have them? If you are tweeting on behalf of your client (and while this is not ideal  it may be necessary due to the squeeze on marketing depts) do you say how regularly you will […]

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Online Community Management Roundtable

By Posted in - Online Communities & Social Media & Social Media Strategy & Uncategorized on June 13th, 2009 6 Comments

Yesterday I joined a swag of Australian online community managers at a roundtable organised by Editor and Com Mgr Essential Baby, Ms Alison Michalk. The group of over 15 of us from all around Australia met at Fairfax the home of Essential Baby to discuss online community management. The group involved a great mix of […]

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Social Media: From IdeaStorm to DellSwarm

By Posted in - Digital marketing & Online Communities & Social Media & Social Media Strategy on May 28th, 2009 1 Comments

As marketing students we all probably remember the four Ps: Product, Pricing, Placement and Promotion – the traditional model of marketing. Today marketing has been reinvented and the Ps are being replaced with Cs – Collaboration, Creativity, Connection and Communication.  Brands now need to tap into those online community connections and hence the term Swarm […]

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Online Review Sites Gain Importance in Tight Economy

By Posted in - Online Communities & Online review sites & SEO & Social Media Strategy on May 24th, 2009 2 Comments

Yelp I recently read a fascinating  interview from econsultancy with Laura Nestler, Community Manager of Yelp. Yelp is an online review site that started in the US in 2004 and recently launched in the UK with new features. It is interesting to see how the site has been continually developing and adding new elements over the […]

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