Posts tagged 'categoryOnline Communities'

Online Patient Communities

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Liveblog from SF conference Moderated by Amy Tenderich from DiabetesMine Which is a diabetes newspaper read by patients and the medical industry Also connected to DiabeticConnect an online community This session is about health consumer empowerment The conversation has moved on we have these resources but now how do we legitimize them Stanfords Medx conference …

SLA for Social Media?

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IT companies have SLA (service level agreements) for their clients in terms of responsiveness but do social media strategists also have them? If you are tweeting on behalf of your client (and while this is not ideal  it may be necessary due to the squeeze on marketing depts) do you say how regularly you will …

Online Communities and Cancer Patients

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Many years ago I worked as an Information Manager at the NSW Cancer Council so with that background I was interested to see the use of innovative technology in this space with the introduction of the  Wellness Community.  While the community has been around for some years (Wash DC based) recently a swag of new …

Social Media: From IdeaStorm to DellSwarm

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As marketing students we all probably remember the four Ps: Product, Pricing, Placement and Promotion – the traditional model of marketing. Today marketing has been reinvented and the Ps are being replaced with Cs – Collaboration, Creativity, Connection and Communication.  Brands now need to tap into those online community connections and hence the term Swarm …

Social Media – Why it’s not all about you.

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How many times have you heard marketers or pr professionals say: – “Social Media is so hard to get over the line’  and -‘Its hard to demonstrate the ROI of Social Media’ or -‘The CEO is just not on board with the Social Media idea’ These comments typically come from individuals that do not have the …

Online Community Wiki

I love a good wiki. Perhaps it’s my background in knowledge management but I think they are extremely valuable so when I found the UK Online Community Research Wiki I was in heaven. The find combines my two loves: Online Communities (OC) and Wikis.   The site contains a list of UK Online Communities with the formats as …