Posts in the Category: Online Communities

9 Things I have learnt about healthcare social media marketing over the past 9 years

By Posted in - Digital marketing & Health 2.0 & Marketing and PR & Online & Online Communities & Social Media Strategy on September 1st, 2015 0 Comments

With #MayoInOz in full swing in Brisbane this week it got me thinking about what I have personally learnt after working in social media for the past 9 years and here they are! 1. Industry in Transition Whether it is hospitals, health care providers or public health organisations and publishers each area is now in […]

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Online Retailer Conference – Sydney

By Posted in - Digital marketing & ECommerce & Online Communities on July 19th, 2015 0 Comments

This week we are off to Online Retailer the premier retail conference in Sydney. Online Retailer brings the Australasian industry together, people and businesses in retail that innovates and disrupt. This year speakers include: Alistair Venn from Groupon, Aaron Smith from Nordstrom and others! The workshop starts tomorrow and we will be live-tweeting from the […]

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Online Patient Communities

By Posted in - Health 2.0 & Online Communities & Social Media on October 9th, 2012 0 Comments

In 2012 I was awarded a scholarship to blog live during the Health 2.0 conference in San Francisco. The series of blogs you see are from those conference days. Panel – Moderated by Amy Tenderich from DiabetesMine Which is a diabetes newspaper read by patients and the medical industry Also connected to DiabeticConnect an online […]

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SLA for Social Media?

By Posted in - Online Communities & Social Media on January 27th, 2010 0 Comments

IT companies have SLA (service level agreements) for their clients in terms of responsiveness but do social media strategists also have them? If you are tweeting on behalf of your client (and while this is not ideal  it may be necessary due to the squeeze on marketing depts) do you say how regularly you will […]

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Online Community Management Roundtable

By Posted in - Online Communities & Social Media & Social Media Strategy & Uncategorized on June 13th, 2009 6 Comments

Yesterday I joined a swag of Australian online community managers at a roundtable organised by Editor and Com Mgr Essential Baby, Ms Alison Michalk. The group of over 15 of us from all around Australia met at Fairfax the home of Essential Baby to discuss online community management. The group involved a great mix of […]

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Social Media: From IdeaStorm to DellSwarm

By Posted in - Digital marketing & Online Communities & Social Media & Social Media Strategy on May 28th, 2009 1 Comments

As marketing students we all probably remember the four Ps: Product, Pricing, Placement and Promotion – the traditional model of marketing. Today marketing has been reinvented and the Ps are being replaced with Cs – Collaboration, Creativity, Connection and Communication.  Brands now need to tap into those online community connections and hence the term Swarm […]

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Online Review Sites Gain Importance in Tight Economy

By Posted in - Online Communities & Online review sites & SEO & Social Media Strategy on May 24th, 2009 2 Comments

Yelp I recently read a fascinating  interview from econsultancy with Laura Nestler, Community Manager of Yelp. Yelp is an online review site that started in the US in 2004 and recently launched in the UK with new features. It is interesting to see how the site has been continually developing and adding new elements over the […]

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Social Media – Why it’s not all about you.

By Posted in - Digital PR & Enterprise 2.0 & Market Research & Marketing and PR & Online Communities & Social Media & Social Media Internal & Social Media Strategy & Twitter on May 5th, 2009 11 Comments

How many times have you heard marketers or pr professionals say: – “Social Media is so hard to get over the line’  and -‘Its hard to demonstrate the ROI of Social Media’ or -‘The CEO is just not on board with the Social Media idea’ These comments typically come from individuals that do not have the […]

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Online Community Wiki

By Posted in - Online Communities on May 4th, 2009 0 Comments

I love a good wiki. Perhaps it’s my background in knowledge management but I think they are extremely valuable so when I found the UK Online Community Research Wiki I was in heaven. The find combines my two loves: Online Communities (OC) and Wikis.   The site contains a list of UK Online Communities with the formats as […]

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