Guest blog by Priyalaxmi Singh Das Yes another change! Facebook has changed the way your page feeds look to make it “more personal”, sans any notification or advice to users (though they did make an “announcement” on their blog and through certain news channels). One could be forgiven for thinking it was all too discreet and […]Read more →
ABOUT DIGITAL DEMOCRACY
It's pretty simple: we help you connect with your audience and by doing so help you meet your business objectives. How do we do it? We take time to get to know your business to devise the right strategy for you. Perhaps you need to raise your brand awareness, position you or your management as authorities in the media or navigate the ever changing digital landscape. We are here to help.
We offer a complete range of digital marketing services from audits, strategy development, content creation and online community management.
DIGITAL MARKETING STRATEGY
We specialise in digital marketing strategies that deliver. We take time to understand your business objectives and deliver on your priority areas. Digital marketing strategy covers a wide range of elements including social media strategy, SEO, content marketing and more! Perhaps you need someone to work closely with you to mentor you through the process or you need us to deliver a strategy to meet an existing project – just let us know.
SOCIAL MEDIA STRATEGY
We have over 20 years of marketing experience and 10 years in social media and content marketing. We have developed strategies for Pedigree, ACON, Cancer Council NSW, TAPPC and others. We marry research and best practice with creativity to provide you with the best strategic direction. We have been developing social media strategies since 2006 and director Jenni Beattie has also taught a variety of short courses and university subjects with strategies as a key component. If you require a roadmap for your organisation please contact us.
Medical Marketing is part of our DNA. Digital Democracy has a proud history of working for many Australian health brands such as The Medical Journal of Australia, The Gut Foundation, ACON (Aids Council of NSW), Australian Health Week, Medical Technology Association of Australia, The Australian and New Zealand Urogenital and Prostate (ANZUP) Cancer Trials, iNova Pharmaceuticals and others. Talk to us if you are ready to launch a new campaign, require digital marketing training or need assistance with medical marketing.
Do you need market research? We can manage market research online communities (MROCs) on your behalf to elicit consumer insights. We can organise multimedia/digital interactive communities for one off research or ongoing insights. Ask us about our digital market research services that help inform your strategic marketing efforts.
SOCIAL MEDIA MANAGEMENT
We specialise in social media campaigns and ongoing social media management. With our talented ‘collective’ we have the right skills from content marketing, graphic design, photography, through to measuring the outcomes to ensure success. If you need a hand on a day to day basis we can also assist just let us know!
ONLINE PERSONAL BRANDING
Do you need to build a more credible profile online? We can audit your online presence and recommend ways to improve your profile. We can assist you to create the perfect LinkedIn profile, mentor you in online/social media etiquette and work with you one on one in a tailored program.
Attention is the new currency and engaging content is key. Do you have online platforms but no regular content or a content strategy? We can audit your site, audit your content and produce a plan and rollout to engage with your customer base.
We want you to be found! Our SEO and SEM services optimise your website design & content to improve online marketing ROI. This means we help you get closer to your customers.
TRAINING AND CAPACITY DEVELOPMENT
Unsure how to get started? We can assist you. Digital Democracy has worked with companies such as Klick Communications, GHD Engineering, Medical Journal of Australia and others. We can run team workshops or craft something specifically for you and we offer mentoring programs.
The Digital Democracy collective is a bunch of passionate individuals. Whether it is social media campaigns, content strategy or SEO, we pull in the right person for your project. With a core team and an extensive professional network we adapt to suit your unique needs. You could say we are pretty nimble!
Jenni is the Director of Digital Democracy. She has developed social media strategies and social media training with companies such as PEDIGREE, ACON, PetRescue, Reed Exhibitions, Gut Foundation, iNova Pharmaceuticals, GHD Engineering, Lonely Planet, and others as far back as 2006. Jenni has also trained PR companies such as Klick Communications, BlueChip Communications and MaxMediaLab on how to integrate PR into their business.
She has a passion for public health and has worked for the Cancer Council NSW and with The Medical Journal of Australia, Cancer Clinical Trials and others. In her spare time Jenni teaches Emergent Media (social media) and PR at the University of Technology Sydney.
Jenni works with other consultants (the Collective) to ensure the right specialty skill sets are on each project.
Digital Strategist and Producer
Tony is a Senior Digital Strategist, specialised in web UX, social media, SEO/SEM, PPC and content marketing strategies and campaigns.
Tony has planned, developed and managed award-winning digital initiatives for SMEs, digital agencies, local and international government agencies and non-for-profits.
He has worked with Porsche, The United Nations, NSW Ministry of Health, Digital Alchemy, Harbour IT and The AIDS Council of NSW.
Tony is a member of the Collective – a passionate group of consultants that Digital Democracy connects with.
Tim May has extensive experience in both television and film with experience at Fox, The Creative Foundry and Southern Cross Austereo.
Tim has worked on over 80 short films, 3 features and several corporate videos and advertisements.
Specialities; writing, directing, casting, camera operation, editing, production, photography.
Tim is a member of the Collective – a passionate group of consultants that Digital Democracy connects with.
Alex has been immersed in design for the past decade in both Sydney and Tokyo. Alex’s strength in communication and design are deeply influenced by the Japanese uniquely minimalist aesthetic and arts scene.
Apart from being fluent in Japanese language, he is able to effectively lead the conceptual and design processes as well as bring his aesthetics to client briefs.
Alex is is a member of the Collective – a passionate group of consultants that Digital Democracy connects with.
Jack is a digital native who is excited about creating ambitious and engaging content for the web. Jack has expertise in creating long-and-short form content and creative.
He is also a skilled content curator, producing serialised pieces of content, responding to targeted briefs and match the scope of larger campaigns.
Jack is a member of the Collective – a passionate group of consultants that Digital Democracy connects with.
A veteran of 10 years direct service delivery in the not for profit sector Felix has extensive experience liaising and communicating with the full spectrum of stakeholders and clients from CEOs, senior and middle management through to advocates, patients, carers and family members.
A strong advocate of social justice and the maintenance of ethical business practices, Felix also brings a wealth of cultural experience to his copywriting and text production via his own creative practice and background.
Felix is a member of the Collective – a passionate group of consultants that Digital Democracy connects with.
The power of social media is that it forces necessary changeErik Qualman
We do diverse work, from one-off social media campaigns through to social media training.
University of Technology – Sydney (AEC Report)
In 2012 Digital Democracy were engaged by UTS to help research and write a report on enhancing electoral engagement via social media. The research involved interviewing Australian and New Zealand government departments and making recommendations. The report is entitled E-Lectoral Engagement: Maintaining and Enhancing Democratic Participation Through Social Media – 2012
Fairfield City Council
Digital Democracy was engaged to run training for the communication team. The Council were yet to embark on incorporating social media platforms and training incorporated areas such as Governance, Content Planning, Metrics and Measurement and Strategy.
Digital Democracy mentored the MaxMediaLab team to win the eBay Fashion account. This included working on the digital strategy, presentation recommendations and taking the team through the pitch process. The team won the pitch and still hold the account today.
What are the Digital Democracy collective reading and thinking about? Read it here in our blog.
Healthcare Content Marketing: What are People discussing about health online? and Who is active online?
A large number of people share and search for health-related information on Web-based social media. This activity has been increasing over the past 10 years and yet to date we have known little about who is posting and what information they are sharing. Recently a study based in the United States was published in J Med Internet […]Read more →
I was training a pr company in digital marketing last week and one of the team asked ‘What is Dark Social? We had just discussed Black Hat SEO so the dark! theme for the morning was really hitting its straps. Dark Social is simply the sharing that happens off social networks. This could be sharing a […]Read more →
Medical marketing and public health is one of our passions and over the past two weeks these were the stories we were following in the news: 1. Brazilian Journalists Delve Deep Into Digital Journalists in Brazil covering the Zika virus have been using Facebook video debates with scientist, data visualization projects and infographics to show […]Read more →
Yesterday I had the good fortune of running a Healthcare Content Marketing Masterclass for the Remarkable organisation. The organisation is Australia’s first disability focused impact accelerator. They work with inclusive startups to support them with mentors, masterclasses and user testing. The 16 week program is tailored for startups looking to build suitable enterprises that have […]Read more →
Recently the 2016 Digital Outlook Report: Nonprofit Trends and Strategy was released and while the study was based in the US it does have some marketing insights for local non profits: 49% of respondents will be investing more budget in Social Media Promotion / Communication in 2016. This is because many future followers/ supporters can be found across a […]Read more →