26 June 2010
Yesterday Kelloggs (US)voluntarily recalled a variety of cereals due to a strange odour. But how are they faring with regard to online crisis communications management? First up a check of their website shows a recall message on the homepage so they are off to a good start. Within the recall message there are a range [...]
Posted in Crisis Communications, Social Media, Twitter, YouTube2 Comments
25 June 2010
In a recent study by Digital Brand Expressions, 52% of social marketers are operating “without a game plan,” similar to the 50% found in April 2010 by R2integrated this was discussed recently in an emarketer article. The following image shows the activities that organisations are currently participating in indicating that many organisations are clearly at the [...]
Posted in Social Media1 Comment
18 May 2010
A nice summary from Forrester recently about the seven things organisations must do because of social media. I particularly like the fact they don’t just focus on the pr or marketing department but other areas such as customer service. Read the Forrester List here and then check off which ones your organisation is currently achieving.
Posted in Enterprise 2.0, Social Media0 Comments
30 April 2010
Courtesy of www.hardknoxlife.com Vivaldi Partners recently released a study entitled “Social Currency” that looks at why brands need to build and nurture social currency. Vivaldi’s founder, Erich Joachimsthaler explains Social Currency is: “the extent to which people share the brand or information about the brand with others as part of their everyday social lives… Social [...]
Posted in Social Media0 Comments
21 April 2010
Today I came across a great booklet regarding WOM by GasPedal called Word of Mouth Crash Course It was created by an artist called Mike Rohde and it is like a comic book filled with ideas on how to get people talking. Some of the topics include: The 5 Ts of Word of Mouth Marketing How [...]
Posted in Word of Mouth2 Comments
20 March 2010
A recent report from Chadwick Martin Bailey and iModerate found that social media friends and followers ‘feel more inclined to purchase from the brands they are fans of’. The highlights of the report were: More than one-half of Facebook fans said they are more likely to make a purchase for at least a few brands, [...]
Posted in Facebook0 Comments
26 February 2010
Ever thought about running a promotion on Facebook? Did you realise Facebook has guidelines regarding promotions? You can read them here http://www.facebook.com/promotions_guidelines.php It is important to do so to ensure you are complying with the regulations.
Posted in Facebook, Uncategorized0 Comments
12 February 2010
Have you heard the term MROC? it stands for Market Research Online Communities. During my time as Digital Director at The Digital Edge I penned the following post about what they are and how they are used. Essentially it is another way to gain insights from consumers in a much more collaborative and communicative environment. [...]
Posted in Market Research2 Comments
06 February 2010
I was on a panel last week for Innovative Intranets. One of the topics was What’s Next. One of the areas discussed was portability. If you have workers in the field/on the road getting access to their Intranet on a smartphone was going to be critical and designing the Intranet around simpicity ( ie a [...]
Posted in Social Media0 Comments
25 January 2010
Just in time for Australia Day! Read a great post by Ross Dawson today regarding Australians being No 1 in Social Media Usage according to the latest data by Nielsen. Ross asks why this would be the case. Perhaps it is due to Australians being ‘early adopters’ in areas such as mobile phones and VCRs [...]
Posted in Social Media, Uncategorized0 Comments
Kelloggs (US) cereal recall: Lessons for online crisis communications
Do you have a social media marketing strategy?
Online Reputation & Identity Management – Pew Report
Forrester’s list of 7 things your organisation must do because of social media
How does your brand fare when it comes to Social Currency?
Word of Mouth Marketing
Online Crisis Communications: Vitamins and Breast Cancer Study
Why Fans are members of sites and how it can affect your bottom line
Facebook Promotional Guidelines
Market Research 2.0
Tony Cosentino: Great information Jenni,
I have to agree that m...
beattiej: Thanks Ann for your comments above, yes you would ...
Ann: Great post Jenni and I also notice that the Twitte...
Jenni: Hi Gavin and thanks for dropping by
Cheers
Jen...
Gavin Heaton: Great find! The day I stop learning is the day you...
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