MEDICAL MARKETING Medical Marketing and Health PR is part of our DNA. Digital Democracy has a proud history of working for many Australian health brands such as The Medical Journal of Australia, The Gut Foundation, ACON (Aids Council of NSW), Australian Health Week, Medical Technology Association of Australia, The Australian and New Zealand Urogenital and Prostate (ANZUP) Cancer Trials, iNova Pharmaceuticals, Merck and others. Talk to us if you are ready to launch a new campaign, require … [Read more...]
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Social Media Top Ten Tips
1. Strategy Development - Social Media Some business owners start to dabble in social media without a social media strategy. This means they are simply starting up platforms without clear objectives or a roadmap to get there. Often clients choose the wrong platforms or set up too many social media channels and do not have the time to service them. Having a strategy document is critical if you want to hit your targets and save time. 2. Tools While strategy is a key element of success, … [Read more...]
FUJIFILM SONOSITE
When Fuji wanted to promote their Sonosite imaging equipment they came to us. We developed an integrated B2B healthcare content marketing campaign focused on the end-user experience. We developed blog posts and a traditional medical brochure for their premier imaging equipment brand. … [Read more...]
US Crowdsources ideas for Swine Flu PSA
The US Govt has embraced crowdsourcing and user generated content when it launched a competition last week to: Create a 0:15, 0:30 or 0:60 second PSA that will inform and motivate people to take steps that will help prevent the spread of H1N1 flu. Make your video fun, smart, and entertaining. PSA must close with visual mention of www.flu.gov. The competition was launched on the Flu.Gov website with a video about the competition by HHS Secretary Kathleen Sebelius. While we are all very aware … [Read more...]