Digital Democracy mentored the team and produced a Social Media Playbook to guide their online engagement processes. In 2017 we also conducted a social media training session and incorporated Global handbooks and guides. In a highly regulated industry, governance is vital to pharmaceutical clients.
It’s all about the context: three handy tips for context marketing. Technology has undoubtedly played a huge role in the evolution of marketing. What was once a one-way street, is now a highway with lanes in both directions. As consumers now firmly grasp their mobile phones, so too do they hold brands in their palms, […]
2nd Digital Hospital of the Future Conference – Digital Health takes focus Digital health is a topic that has gathered speed over the past few years. The conference themed Improving Patient Care Delivery and Monitoring with Digital Technology Innovations and Transformation took place in Sydney on 7-8 December 2016 and Digital Democracy was the social media partner […]
Medical Marketing is a passion for Digital Democracy and we are a trusted partner to the Australian journal Pharma in Focus . These are some of the more recent article and commentary contributions. In 2015/2016 we contributed to the following articles: Is Pharma Getting Over Social Media Fears – July 2015 How Social Media Is Boosting Patient […]
LIVE BLOG HEALTH 2.0 SAN FRAN USA Moderated by Sunil Maulik Innovation Centre Denmark Silicon Valley – cloud based tools are important – real time feedback and behavior change -personalized medicine Demos Joseph Dustin Medidata Solution The site is SaaS based clinical dev solutions that enhances efficiency of customer clinical trials The platform is useful […]
Using the apps big data they can see the mood across different ways such as geographic etc The data shows which symptoms occur more frequently and how symptoms cluster The dimensions can be also medications they are on etc There were 30 million data points in graph shown Individuals have about 50 data points each.
The company has been around 13 years It is a multi sensor approach using the skin using patented sensor technology Their system gathers 5000 data points a minute The sensor looks at a range of elements including sleep quality and body vitals The company now works with other health organizations Discusses bj fogg and the […]
LIVE BLOG HEALTH 2.0 SAN FRAN USA Produced study about the path that health consumers make and how they make their dscisons 4000 well defined paths such as symptoms conditions treatments etc Discussion of symptom searching from Google to Mayo and the next logical pathway Treatments are then the next logical area – hospital marketers are […]
Who is health 2.0? Blue button initiative To child with cancer who can have the tumor analyzed rapidly People monitoring fitness and food Elderly people monitoring health status and communic this info to their care team there is no segment that it does not touch Why is there so much change now? Technology is enabling […]