Internet marketing research company ComScore released a white paper this week that detailed which Facebook features receive the most usage and where users interact with branded content. The report showed that: -27% of Facebook browsing is on the news feed and home page - 21% of time was spent on profiles, -17% on Photos, -10% on applications, and 25% on the rest of the site The report states that "Most engagement with branded content happens on the news feed, not Pages, yet the average … [Read more...]
Old Communication Methods Not Working?
Talk to us and let us help you grow your business through an integrated online marketing strategy. Unsure of where to begin with Social Media? we can help! Contact me jenni@digitaldemocracy.com.au ps. we also still answer the phone 0423073099 … [Read more...]
We can help you navigate your Social Media roadtrip
Is your marketing looking slightly retro? Digital Democracy can help you navigate your social media journey. We have social media packages to suit a range of businesses. Connect with me on Twitter @jennibeattie or simply pick up the phone 0423073099 … [Read more...]
HBR Whitepaper:Taking Social Media from Talk to Action
Recently the Harvard Business Review surveyed over 2000 companies to examine the way they are currently using social media. While they found that uptake was high for many companies use was still experimental. These are just a few of the findings from the report: 31% do not measure effectiveness of social media Less than 23% uses social media analytic tools 7% integrate social media into existing marketing activities 12% identified themselves as effective users of social media 75% said … [Read more...]
Do you have a social media marketing strategy?
In a recent study by Digital Brand Expressions, 52% of social marketers are operating “without a game plan,” similar to the 50% found in April 2010 by R2integrated this was discussed recently in an emarketer article. The following image shows the activities that organisations are currently participating in indicating that many organisations are clearly at the beginning of their social media journey building the foundations for more sophisticated activities. The study also showed that … [Read more...]
Banking blog on the money
This week I was interested to read an article in Content Marketing Today regarding the success a bank has had with blogging. The following is an excerpt from that post (ok it's the weekend time is short!): The company under the spotlight was in a niche area - banks that were trying to get started, banks that were looking to acquire other banks or banks that were working on implementing growth strategies. According to company owner, Wendell Brock, his website,denovostrategy.com, received almost … [Read more...]
Community Philanthropy 2.0 Findings
As an online communicator with clients both in the corporate and non-profit sector I was interested in a post recently by Jennifer McClure of The New Communications Review discussing how the social web is a great place for philanthropic activity. Jennifer's blogpost highlighted new research "...funded by the Columbus Foundation, The San Francisco Foundation and The Saint Paul Foundation demonstrating that High dollar donors -- especially 30-49 year-olds -- use the social web, but have yet to be … [Read more...]
Grey-Haired Set invading Facebook
An article in ReadWriteWeb recently highlighted the changing demographics in one social media platform: Facebook. Summary: " College and high school users have declined in absolute number by 20% and 15% respectively in a mere six months, according to estimates Facebook provides to advertisers that were archived for tracking by an outside firm. Facebook users aged 55 and over have skyrocketed from under 1 million to nearly six million in the same time period. There are more Facebook users over … [Read more...]
Social Media and Brands
Interview with Diffusion's Stephen Byrne regarding the impact of social media on brands: https://diffusionblog.blogspot.com/2009/07/in-turning-bay-some-questions-on-future_24.html … [Read more...]
Social Media: Tending the Garden
I came across a great article today in Harvard Business about some of the less sexy sides of Social Media - the continual maintenance that you need to do such as 'seeding' and 'weeding' that are necessary if you want your social media engagement to flourish. It is an important area and one that I talk to my clients about - who will be the designated social media champions internally? do they have time? what is the org. structure? who has what skillsets/interests and who is already dabbling in … [Read more...]