Yesterday I had the good fortune of running a Healthcare Content Marketing Masterclass for the Remarkable organisation. The startups are all involved in the health/tech space so understanding the basics of health pr is vital. The Remarkables A little bit of background first! The organisation is Australia's first disability focused impact Accelerator. They work with inclusive startups to support them with mentors, masterclasses and user testing. The 16-week program is tailored for startups … [Read more...]
Non Profit Digital Marketing Trends 2016
Recently the 2016 Digital Outlook Report: Nonprofit Trends and Strategy was released and while the study was based in the US it does have some marketing insights for local non profits: 49% of respondents will be investing more budget in Social Media Promotion / Communication in 2016. This is because many future followers/ supporters can be found across a variety of social channels, and orgs are putting most of their plans and strategy into Facebook this year. The report has found that … [Read more...]
Social Media and Conference Engagement
During the last month I have been engaged by two healthcare organisations to work on their conferences to increase online audience participation and engagement. Here are a just a few of my key takeaways broken into the three key phases of the event: 1.Social Media Pre Conference Engagement Engaging with your audience needs to start far before the conference. Start following those that may be interested in attending and listen to what their key interests are. Set a hashtag and if it … [Read more...]
Healthcare Content Marketing Tips – Infographic
We had a great response to our recent Healthcare Content Marketing - Top 10 Tips article so we have turned it into an infographic - enjoy! … [Read more...]
Digital Health Report – How Aussies are adopting e-health
This month the NBN delivered the Digital Health at Home report. The key findings included: Aussies are managing health at home: Half of respondents who use telehealth (50 per cent) access it for convenience, one third (34 per cent) use it to better manage personal or family health, and one in five (21per cent) use it when they can’t get in to see a doctor; Parents are saving time and money online; Around one third (37 per cent) of pregnant women and new parent respondents harness … [Read more...]
Medical Marketing – Our Passion
Medical Marketing is a passion for Digital Democracy and we are a trusted partner to the Australian journal Pharma in Focus . These are some of the more recent article and commentary contributions. In 2015/2016 we contributed to the following articles: Is Pharma Getting Over Social Media Fears - July 2015 How Social Media Is Boosting Patient Power - Aug 3 2015 Digital Marketing Trends in 2016 - March 2016 You might also be interested in Healthcare Content Marketing - Top 10 … [Read more...]
Healthcare Content Marketing – Top Ten Tips
Healthcare content marketing tips With so many people turning to the Internet to find health and wellness information it is important to have a robust content marketing healthcare strategy. 1 Start with a Strategy. Ad hoc content marketing is expensive, not targeted and ineffective. Develop your content marketing strategy and execute to ensure you hit your content objectives. Look at ways to include Paid/Owned and Earned content and always start with a Content Audit before you develop a … [Read more...]
Social Media Management
Whenever I visit clients one of the first distinctions I need to make with them is about Campaigns versus ongoing Social Media management. Many clients are focused on the campaign of the moment whether it is promoting an event or promoting a new product or service. That is a natural state as we are all driven often by our calendars of things to do. It is however important to look at ongoing social media management as this is your foundation on which to build campaigns. The analogy is … [Read more...]
Healthcare Digital Marketing Trends – 2016
Healthcare Digital Marketing Trends in 2016 In the digital age, patients are much less dependent on medical professionals' advice and increasingly taking control of their health and accessing health information online . The reality is that eyeballs are increasingly shifting online and health information seeking behaviour has changed forever. Along with this shift is the ever-changing digital marketing landscape and in this article, we examine some of the top five trends. Healthcare … [Read more...]
Pedigree Adoption Drive
Digital Democracy developed the Social Media Strategy and tactical rollout for the 2010 campaign and trained the communication team. This resulted in exceeding the fundraising and dog adoption targets. The integrated marketing campaign won a range of national and international awards. … [Read more...]
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