In October 2018 Digital Democracy has been engaged to develop a Digital Marketing Strategy for Psychological Assessments Australia PAA). PAA is a leading psychological assessments organisation with a strong 25 year heritage. Digital Democracy is helping build on that heritage with a digital marketing strategy to boost engagement with their key stakeholders. Jenni really knows her stuff. She delivered a detailed digital marketing strategy for my company on time and on budget. Her analyses were … [Read more...]
Autism Awareness Australia
In September 2018 Digital Democracy was contracted to help Autism Awareness Australia (AAA) build further online brand awareness via their social media channels with the express purpose of expanding their current email database. The AAA e-newsletter is a vital communication tool for the non-profit. The e-newsletters imparts valuable information to carers, friends and families and those with autism and helps build the community. The digital project entailed comprehensive Facebook … [Read more...]
Social Media Agency for Pharmaceuticals
Social Media is in an important area for pharmaceutical organisations today. Reaching potential consumers relies increasingly on creating engaging healthcare content marketing within the confines of the Australian regulatory environment. Digital Democracy is experienced in all facets of pharmaceutical social media marketing and has worked for Merck, iNova Pharmaceutical and others in this space. Pharmaceutical Digital Marketing View our Infographic on Healthcare Content Marketing Read … [Read more...]
Social Media for Hospitals – Best Practice
By Sym Yeow and Jenni Beattie Social media for hospitals? they may seem, unlikely bedfellows, however, today health consumers expect to communicate with health institutions such as hospitals via a range of different online platforms. Convince & Convert recently conducted a media study on 53 of the top hospitals in the USA, and based on this we are able to identify what it takes to produce the best social media content. We also know that every social media strategy is unique however … [Read more...]
Family Planning NSW Cyber Attack, Social Media and Crisis Communications
Crisis Communications: Today at 11.37am The Sydney Morning Herald reported that an attack on the Family Planning NSW website potentially exposed the personal information of up to 8000 clients, including women who have booked appointments or sought advice about abortion, contraception and other services over the past 2½ years. Read More While Family Planning NSW had notified each person in their database about the breach and set up a phone hotline and dedicated contact email there was a lack … [Read more...]
What is a Category Killer Domain Name?
Guest blog by Theresa Manning When we first start a business, we are often excited and can overlook one of the biggest decisions. We rush into naming our business without considering the domain name. It’s not just the housing and property market that’s heating up, online real estate is a prominent place to be, it's no secret that we all go online, to find new businesses, research and to spend our money. Not considering the right domain name for your business is one of the biggest mistakes … [Read more...]
Instagram – Bringing your profile to life
By Zizi Averill Let's talk about Instagram. Australia is a nation of Instagrammers. In an average week, an Australian will log on to this platform 38 times. With each visit lasting nearly half an hour, this means Australians spend over 17 hours scrolling through their feed every week. Globally 80% of accounts follow a business on Instagram. With so many potential customers online, now is the time to get your strategy together. Picture Perfect Every one of your posts is in competition … [Read more...]
Top 10 Social Media Questions
I began working in social media in 2006 yes! over 12 years ago now. Our first client was Paramount Pictures and we organised blogger outreach to a film called Hot Fuzz. At that time blogger outreach was crazily new and our bloggers came up from their basements to attend the opening for free! they were pretty inspired by that and the thought of actually charging us! was not even an option at that point - how far influencer marketing has come. In my time working in social media marketing, these … [Read more...]
Social Media Trends in 2018
By Zizi Averill Two major reports into marketing strategies, The State of Social report and research by SalesForce have laid out the trends that will shape social media marketing in 2020. Here are our top ten insights from the research: 1. Working with Giants Social media audiences are guarded by two gatekeepers, Facebook and Google. Businesses willing to pay the costs to gain access to their huge audiences and treasure troves of data make them ideal for segmented marketing … [Read more...]
What is Your Digital Marketing Recipe for Success?
By Zizi Averill Blending together the perfect digital marketing mix requires marketers to keep their eyes out for new ingredients. So check your marketing pantry for these top ingredients: Artificial Intelligence and Machine Learning After years of hype Artificial Intelligence (AI) and machine learning has left many disillusioned with the technologies slow advancement. However, 2018 will finally see the technology blossom as new AI tools come to market. These technologies are no … [Read more...]
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