Posts Tagged with: online engagement

P&G launch results CPE based online advertising model

By Posted in - Social Media on September 16th, 2009 0 Comments

Many years ago John Wanamker famously said “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”     Today NMA  reported that Procter & Gamble, has become one of the first companies to launch a results-based online ad model rewarding publishers for consumer engagement. Is this surprising? perhaps not […]

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