Nice summary here for Forrester subscribers and a list you may also find valuable of key marketing articles:

Surviving Disruption in the Age of the Customer by Josh Bernoff, Advertising Age feature
The Post-PC Era: It’s Real, But It Doesn’t Mean What You Think by Sarah Rotman Epps, Forbes feature
Facebook Won’t Become E-Commerce Force, Analyst Says, The Wall Street Journal feature
How CMOs Are Adapting For The Future, Marketing Week feature
Can Mobile Apps Save Customer Loyalty Programs, CRM feature
Where’s Your Company On The Social Maturity Scale? by Sean Corcoran and Josh Bernoff, Forbes CMO Network feature
Why CMOs Must Learn to Understand the Customer-Experience Ecosystem by Kerry Boudine, Advertising Age feature
Marketers Failing Interactive Part of Interactive Marketing, Advertising Age feature
Are You Prepared For The Intelligent Enterprise? by Tamara Barber, ESOMAR feature

Forrester has released a new report, Accelerating Your Social Maturity: How To Move From Social Experimentation To Business Transformation.

The report identifies five key stages from Laggards through to Innovators.   You can read more on the Forrester Blog

In Forrester’s latest report The Future of the Social Web they define:

The Five Eras of the Social Web:

1) Era of Social Relationships: People connect to others and share
2) Era of Social Functionality: Social networks become like operating system
3) Era of Social Colonization: Every experience can now be social
4) Era of Social Context: Personalized and accurate content
5) Era of Social Commerce: Communities define future products and services

Forrester explains that in 2009 we are currently in the Era of Social Functionality and Era of Social Colonization (not mature yet).

Forrester then reveals How Brands Should Prepare:

• Don’t Hesitate: Connect with your community before competitors do
• Prepare For Transparency: A hot topic at the recent Social Media Club event in Sydney.   Prepare for every webpage and product to be reviewed by your customers and seen by prospects –even if you choose not to participate.
• Connect with Advocates: Focus on customer advocates, they will sway over prospects, and could defend against detractors.
• Evolve your Enterprise Systems:  CMS systems will need to inherit social features –pressure your vendors to offer this, or find a community platform.
• Shatter your Corporate Website: In the most radical future, content will come to consumers –rather than them chasing it– prepare to fragment your corporate website and let it distribute to the social web. Let the most important information go and spread to communities where they exist; fish where the fish are.

In my next post I will examine how these five eras will impact the market research industry