Internet marketing research company ComScore released a white paper this week that detailed which Facebook features receive the most usage and where users interact with branded content. The report showed that:

-27% of Facebook browsing is on the news feed and home page

-  21% of time was spent on profiles,

-17% on Photos,

-10% on applications, and 25% on the rest of the site

The report states that “Most engagement with branded content happens on the news feed, not Pages, yet the average brand in the top 100 Facebook Pages reaches only 16% of their fans per week if they post five days a week”

It is interesting how companies can spend a huge amount of money on Facebook apps yet the above report shows relatively little interaction within this area.

Methodology: The report is based on a two million person opt-in panel of web internet users that agreed to be monitored, so the sample size is ample though it might skew towards savvier, less skittish users.

It is certainly worthwhile viewing the report for additional insights.

Is your marketing looking slightly retro? Digital Democracy can help you navigate your social media journey.   We have social media packages to suit a range of businesses.  Connect with me on Twitter @jennibeattie or simply pick up the phone 0423073099

A recent report from  Chadwick Martin Bailey and iModerate found that social media friends and followers ‘feel more inclined to purchase from the brands they are fans of’.  The highlights of the report were:

• More than one-half of Facebook fans said they are more likely to make a purchase for at least a few brands, and 67% of Twitter followers reported the same.
• Why were fans members of sites? Among Facebook fans, the top reasons were being a customer (49%) and to show support (42%), with discounts and promotions coming in third (40%). Another 34% simply said it was fun and entertaining to become a fan.
• On Twitter, being a customer won out (51%), with discounts (44%) and fun (42%) rounding out the top three.

Ever thought about running a promotion on Facebook?

Did you realise Facebook has guidelines regarding promotions?

You can read them here http://www.facebook.com/promotions_guidelines.php

It is important to do so to ensure you are complying with the regulations.