Posts in the Category: Social Media

Healthcare Content Marketing: What are People discussing about health online? and Who is active online?

By Posted in - Communication & Digital marketing & Digital PR & healthcare marketing & Marketing and PR & medical marketing & Online & Online Communities & Social Media & Social Media Strategy & Twitter on June 19th, 2016 0 Comments

A large number of people  share and search for health-related information on Web-based social media. This activity has been increasing over the past 10 years and yet to date we have known little about who is posting and what information they are sharing. Recently a study based in the United States was published in  J Med Internet […]

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Dark Social: What it is and how to harness it

By Posted in - Digital marketing & Digital PR & Social Media & social media management & Social Media Strategy on June 15th, 2016 0 Comments

I was training a pr company in digital marketing last week and one of the team asked ‘What is Dark Social? We had just discussed Black Hat SEO so the dark! theme for the morning was really hitting its straps. Dark Social is simply the sharing that happens off social networks. This could be sharing a […]

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Non Profit Digital Marketing Trends 2016

By Posted in - Communication & Digital marketing & Marketing and PR & Online Communities & Social Media & social media management & Social Media Strategy on April 17th, 2016 0 Comments

Recently the 2016 Digital Outlook Report: Nonprofit Trends and Strategy was released and while the study was based in the US it does have some marketing insights for local non profits: 49% of respondents will be investing more budget in Social Media Promotion / Communication in 2016. This is because many future followers/ supporters can be found across a […]

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Social Media Impact and B2B Industries

By Posted in - Communication & healthcare marketing & medical marketing & Social Media & Social Media Strategy & Twitter on April 7th, 2016 0 Comments

This week A TrackMaven (US based study) tracked over 500,000 pieces of content for 316 B2B brands over the last 12 months. The results were quite surprising. When you think of which social media platform is used for B2B marketing the first platform that comes to mind is LinkedIn. LinkedIn was proven to be the social media Follower […]

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Healthcare Content Marketing – Top Ten Tips

By Posted in - Communication & Digital marketing & Digital PR & Health 2.0 & healthcare marketing & Social Media & Social Media Strategy on March 11th, 2016 0 Comments

Healthcare content marketing tips With so many people turning to the Internet to find health and wellness information it is important to have a robust content marketing healthcare strategy. 1 Start with a Strategy. Ad hoc content marketing is expensive, not targeted and ineffective. Develop your content marketing strategy and execute to ensure you hit […]

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Social Media Management

By Posted in - Communication & Digital marketing & Online Communities & Social Media & social media management & Social Media Strategy & Twitter on March 7th, 2016 0 Comments

Whenever I visit clients one of the first distinctions I need to make with them is about Campaigns versus ongoing Social Media management. Many clients are focused on the campaign of the moment whether it is promoting an event or promoting a new product or service. That is a natural state as we are all […]

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Pharmaceuticals and Social Media.

By Posted in - Health 2.0 & Marketing and PR & Online & Social Media on August 5th, 2015 0 Comments

I regularly contribute to the trade journal Pharma in Focus and last month was featured in an article  ‘Is Pharma getting over social media fears’ (subscription only). The key takeaways of the article were: Pharmaceuticals are still slow to embrace social media Social media is still seen as risky Pharmaceuticals operate within a highly regulated […]

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Online Patient Communities

By Posted in - Health 2.0 & medical marketing & Online Communities & Social Media on October 9th, 2012 0 Comments

In 2012 I was awarded a scholarship to blog live during the Health 2.0 conference in San Francisco. The series of blogs you see are from those conference days. Panel – Moderated by Amy Tenderich from DiabetesMine Which is a diabetes newspaper read by patients and the medical industry Also connected to DiabeticConnect an online […]

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