Posts in the Category: Social Media

Pharmaceuticals and Social Media.

By Posted in - Health 2.0 & Marketing and PR & Online & Social Media on August 5th, 2015 0 Comments

I regularly contribute to the trade journal Pharma in Focus and last month was featured in an article  ‘Is Pharma getting over social media fears’ (subscription only). The key takeaways of the article were: Pharmaceuticals are still slow to embrace social media Social media is still seen as risky Pharmaceuticals operate within a highly regulated […]

Read More →

Online Patient Communities

By Posted in - Health 2.0 & Online Communities & Social Media on October 9th, 2012 0 Comments

In 2012 I was awarded a scholarship to blog live during the Health 2.0 conference in San Francisco. The series of blogs you see are from those conference days. Panel – Moderated by Amy Tenderich from DiabetesMine Which is a diabetes newspaper read by patients and the medical industry Also connected to DiabeticConnect an online […]

Read More →

SociABILITY:social media for people with a disability

By Posted in - Health 2.0 & Social Media on March 22nd, 2012 0 Comments

This week Media Access Australia (MAA) has released the report, Sociability : social media for people with a disability which aims to”provide an insight into how people with disabilities can best use popular social media tools.” The objectives of the report include: “• To help consumers with disabilities participate online • To learn which social media applications […]

Read More →

Social Media Policies Update

By Posted in - Social Media on February 21st, 2012 0 Comments

There is no doubt that organisations need to have  a Social Media Policy in place and here are some recent updates on that topic: Fair Work Australia Weighs In A decision handed down just before Christmas 2011, Commissioner Roberts of Fair Work Australia reinstated an employee of Linfox who had been dismissed for material which […]

Read More →

2012: State of Social Media Marketing

By Posted in - Digital marketing & Digital PR & Social Media & Uncategorized on January 5th, 2012 0 Comments

This week the State of Social Media Marketing by Awareness was released. This is an annual survey (US based) looking at a range of social media questions to gain insights into what is changing in the social media arena. Some of the insights included: The underesourcing of social media within organisations still presents a challenge. […]

Read More →

Mouthwash Recalled But Online Crisis Comms Looks Anything but Fresh

By Posted in - Crisis Communications & Social Media & Social Media Strategy & Twitter & Uncategorized on November 3rd, 2011 0 Comments

At 5.55pm today News online ran with a story Mouthwash Recalled Over Bacteria Scare. My first thought was to view the Colgate Palmolive website where I expected to find at least a news item or ticker regarding the issue.  But nothing. I then went into the actual product page for Savacol once again nothing! Next […]

Read More →

Social Media Strategy Template

By Posted in - Digital marketing & Social Media & Social Media Strategy on October 14th, 2011 0 Comments

Social Media strategy templates and Social Media strategy tools are often in demand by the social media marketing industry but is there such a thing? is there a one size fits all? Recently Vocus has produced a Social Media Strategy planning tool.  The tool developed by Vocus and MarketingSherpa entails a Drag-and-drop module where you answer answer questions […]

Read More →