Posts tagged 'Uncategorized'

Patient 2.0 – live blog – intro session

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The first session of the health conference starts today and is Patient 2.0 In this session a variety of innovations will be showcased that deal with the health sector and patients. The innovations are being rated by the panel on elects such as patient user experience data handling, engagement and retention and others. There are …

PwC Report: ‘Social media “likes” healthcare – From marketing to social business

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Recently PwC Health Institute released a report entitled ‘Social media “likes” healthcare – From marketing to social business.  The report examined how healthcare in the US and Social Media interacted. These were some of the Findings: PwC believes that Social Media typically consists of four characteristics thathave changed the nature of interactionsamong people and organizations:user …

Boost Facebook Fan Engagement with the right questions

As I am currently teaching Social Media and doing research with the UTS I am always keen to see what other academic institutions are publishing in this area. Recently WaveMetrix produced a report looking at Millenials and Facebook online engagement produced by a range of academics. They found that  questions that include the following  elements can help …

Consumer Health Site Launched in Australia

This month a new Australian website entitled Patient Opinion was launched. The site asks health consumers to submit their experience good bad or ugly to the site. The owners of the site are were founded in the UK in 2005 and since then has grown to be the UK’s leading independent non-profit feedback platform for health …

Tap into Regret Theory to Engage with your Customers

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This week a paper by Emily Rosenzweig and Tom Gilovich in the February 2012 issue of the Journal of Personality and Social Psychology showed that experiences and stuff lead to different kinds of regrets. The thinking goes that if you purchase an item such as guitar the associated regret is one where you compare the …

2012: State of Social Media Marketing

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This week the State of Social Media Marketing by Awareness was released. This is an annual survey (US based) looking at a range of social media questions to gain insights into what is changing in the social media arena. Some of the insights included: The underesourcing of social media within organisations still presents a challenge. …

Social Media and Pharmaceuticals – AE Reporting

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This week it was reported in a study by Visible Technologies  that ‘only a tiny percentage of all posts across social media sites rise to the level of the Adverse Event Reporting (AER) government mandate. The AER requires that companies explain negative side effects from the use of a drug in a clinical trial. Only .3 percent …

Twitter Stories – A new way to connect

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We have always known that Twitter is a powerful online platform think large scale political revolutions through to smaller charity wins. Well this week Twitter launched Twitter Stories to showcase interesting and innovative uses of the social media platform. Twitter said on their blog “Each story reminds us of the humanity behind Tweets that make …

Qantas Dispute and Social Media

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With the Qantas lockdown in full swing social media platforms are abuzz with  commentary. On Facebook this evening the following wordcloud was developed using fan feedback from the 10pm Qantas posting.  Also the picture at right was uploaded to the photo file on their Facebook page. It will be interesting to see if consumers start …