Posts in the Category: Marketing and PR

Healthcare Content Marketing: What are People discussing about health online? and Who is active online?

By Posted in - Communication & Digital marketing & Digital PR & healthcare marketing & Marketing and PR & medical marketing & Online & Online Communities & Social Media & Social Media Strategy & Twitter on June 19th, 2016 0 Comments

A large number of people  share and search for health-related information on Web-based social media. This activity has been increasing over the past 10 years and yet to date we have known little about who is posting and what information they are sharing. Recently a study based in the United States was published in  J Med Internet […]

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Medical Marketing News Wrap up

By Posted in - Communication & Crisis Communications & healthcare marketing & Marketing and PR & medical marketing & Online & Twitter on May 7th, 2016 0 Comments

Medical marketing and public health is one of our passions and over the past two weeks these were the stories we were following in the news: 1. Brazilian Journalists Delve Deep Into Digital  Journalists in Brazil covering the Zika virus have been using Facebook video debates with scientist, data visualization projects and infographics to show […]

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Healthcare Content Marketing Masterclass

By Posted in - Communication & Digital marketing & Digital PR & Health 2.0 & healthcare marketing & Marketing and PR & medical marketing on April 28th, 2016 0 Comments

Yesterday I had the good fortune of running a Healthcare Content Marketing Masterclass for the Remarkable organisation. The organisation is Australia’s first disability focused impact accelerator. They work with inclusive startups to support them with mentors, masterclasses and user testing. The 16 week program is tailored for startups looking to build suitable enterprises that have […]

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Non Profit Digital Marketing Trends 2016

By Posted in - Communication & Digital marketing & Marketing and PR & Online Communities & Social Media & social media management & Social Media Strategy on April 17th, 2016 0 Comments

Recently the 2016 Digital Outlook Report: Nonprofit Trends and Strategy was released and while the study was based in the US it does have some marketing insights for local non profits: 49% of respondents will be investing more budget in Social Media Promotion / Communication in 2016. This is because many future followers/ supporters can be found across a […]

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Is your Digital Agency Walking the Talk?

By Posted in - Communication & healthcare marketing & Marketing and PR & medical marketing & Online on March 31st, 2016 0 Comments

Are you in the middle of selecting a digital agency? digital has now crossed many borders ranging from the traditional advertising agency through to pr agency and web agency.  It’s now embedded or should be in communication functions as part of a core skill set. When it comes to choosing an agency the key questions […]

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Healthcare social media marketing – What I have learnt in the past 9 years

By Posted in - Digital marketing & Health 2.0 & healthcare marketing & Marketing and PR & Online & Online Communities & Social Media Strategy on September 1st, 2015 0 Comments

With #MayoInOz in full swing in Brisbane this week it got me thinking about what I have personally learnt about healthcare social media marketing for the past 9 years and here they are! 1. Industry in Transition Whether it is hospitals, health care providers or public health organisations and publishers each area is now in transition […]

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Pharmaceuticals and Social Media.

By Posted in - Health 2.0 & Marketing and PR & Online & Social Media on August 5th, 2015 0 Comments

I regularly contribute to the trade journal Pharma in Focus and last month was featured in an article  ‘Is Pharma getting over social media fears’ (subscription only). The key takeaways of the article were: Pharmaceuticals are still slow to embrace social media Social media is still seen as risky Pharmaceuticals operate within a highly regulated […]

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Open Access Social Media Guidelines for Pharma

By Posted in - Communication & Health 2.0 & Marketing and PR on December 18th, 2011 0 Comments

Webicina  (the world’s first and only free service that provides curated medical social media resources in over 80 medical topics) has just launched the Open Access Social Media Guidelines for Pharma. The document (freely downloadable) is a 14 page summary that was developed in the US because  drug companies, healthcare professionals and e-patients had been waiting too […]

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Snapshots 2011: Internet Use in Trip Planning and Booking

By Posted in - Digital PR & Marketing and PR & Uncategorized on October 17th, 2011 0 Comments

This week Tourism Research Australia has just released some new research into tourism businesses use of the internet in Australia. The internet has been steadily increasing as an information source for all visitors in recent years. In 2010, 29 million international and domestic visitors used the internet for information prior to commencing their trip, up […]

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