Posts in the Category: Marketing and PR

Open Access Social Media Guidelines for Pharma

By Posted in - Communication & Health 2.0 & Marketing and PR on December 18th, 2011 0 Comments

Webicina  (the world’s first and only free service that provides curated medical social media resources in over 80 medical topics) has just launched the Open Access Social Media Guidelines for Pharma. The document (freely downloadable) is a 14 page summary that was developed in the US because  drug companies, healthcare professionals and e-patients had been waiting too […]

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Snapshots 2011: Internet Use in Trip Planning and Booking

By Posted in - Digital PR & Marketing and PR & Uncategorized on October 17th, 2011 0 Comments

This week Tourism Research Australia has just released some new research into tourism businesses use of the internet in Australia. The internet has been steadily increasing as an information source for all visitors in recent years. In 2010, 29 million international and domestic visitors used the internet for information prior to commencing their trip, up […]

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Feed the Newsfeed says ComScore

By Posted in - Digital PR & Facebook & Marketing and PR & Social Media Strategy on July 28th, 2011 0 Comments

Internet marketing research company ComScore released a white paper this week that detailed which Facebook features receive the most usage and where users interact with branded content. The report showed that: -27% of Facebook browsing is on the news feed and home page –  21% of time was spent on profiles, -17% on Photos, -10% on applications, […]

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Marketing Now – Forrester List of Key Articles

By Posted in - Digital marketing & Digital PR & Marketing and PR & Social Media on July 20th, 2011 0 Comments

Nice summary here for Forrester subscribers and a list you may also find valuable of key marketing articles: Surviving Disruption in the Age of the Customer by Josh Bernoff, Advertising Age feature The Post-PC Era: It’s Real, But It Doesn’t Mean What You Think by Sarah Rotman Epps, Forbes feature Facebook Won’t Become E-Commerce Force, […]

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Social Media – State of Play

By Posted in - Communication & Digital marketing & Marketing and PR & Online & Social Media on May 27th, 2011 0 Comments

A fortnight ago I taught a Social Media course in conjunction with Net101.  Along with working for a range of clients I also teach a Masters Communications subject at UTS called Rethinking Media (essentially about the changes that Social Media is bringing to the communications professional). In  both these environments I am always interested in […]

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Bring your Event to Life – Social Media for Beginners

By Posted in - Digital marketing & Digital PR & Marketing and PR & Social Media on January 17th, 2011 0 Comments

Perhaps you dabble in Facebook? tweet occasionally but wonder how you can make Social Media work for you for events? In this short post we give you a few tips to get started. Firstly, there are many good primers on Social Media so start reading! The Govt recently launched Digital Business a site that includes […]

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Ethical Framework for the Use of Social Media by Mental Health Professionals

By Posted in - Featured & Marketing and PR & Uncategorized on January 10th, 2011 0 Comments

Today via Twitter I came across an excellent publication entitled Ethical Framework for the Use of Social Media by Mental Health Professionals . The article recently appeared in Tilt Magazine. As one of my clients is in this health area I was particularly interested in having a read. The article covers areas such as: Patient relationships […]

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