Posts in the Category: Marketing and PR

9 Things I have learnt about healthcare social media marketing over the past 9 years

By Posted in - Digital marketing & Health 2.0 & Marketing and PR & Online & Online Communities & Social Media Strategy on September 1st, 2015 0 Comments

With #MayoInOz in full swing in Brisbane this week it got me thinking about what I have personally learnt after working in social media for the past 9 years and here they are! 1. Industry in Transition Whether it is hospitals, health care providers or public health organisations and publishers each area is now in […]

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Pharmaceuticals and Social Media.

By Posted in - Health 2.0 & Marketing and PR & Online & Social Media on August 5th, 2015 0 Comments

I regularly contribute to the trade journal Pharma in Focus and last month was featured in an article  ‘Is Pharma getting over social media fears’ (subscription only). The key takeaways of the article were: Pharmaceuticals are still slow to embrace social media Social media is still seen as risky Pharmaceuticals operate within a highly regulated […]

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Open Access Social Media Guidelines for Pharma

By Posted in - Communication & Health 2.0 & Marketing and PR on December 18th, 2011 0 Comments

Webicina  (the world’s first and only free service that provides curated medical social media resources in over 80 medical topics) has just launched the Open Access Social Media Guidelines for Pharma. The document (freely downloadable) is a 14 page summary that was developed in the US because  drug companies, healthcare professionals and e-patients had been waiting too […]

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Snapshots 2011: Internet Use in Trip Planning and Booking

By Posted in - Digital PR & Marketing and PR & Uncategorized on October 17th, 2011 0 Comments

This week Tourism Research Australia has just released some new research into tourism businesses use of the internet in Australia. The internet has been steadily increasing as an information source for all visitors in recent years. In 2010, 29 million international and domestic visitors used the internet for information prior to commencing their trip, up […]

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Feed the Newsfeed says ComScore

By Posted in - Digital PR & Facebook & Marketing and PR & Social Media Strategy on July 28th, 2011 0 Comments

Internet marketing research company ComScore released a white paper this week that detailed which Facebook features receive the most usage and where users interact with branded content. The report showed that: -27% of Facebook browsing is on the news feed and home page –  21% of time was spent on profiles, -17% on Photos, -10% on applications, […]

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Marketing Now – Forrester List of Key Articles

By Posted in - Digital marketing & Digital PR & Marketing and PR & Social Media on July 20th, 2011 0 Comments

Nice summary here for Forrester subscribers and a list you may also find valuable of key marketing articles: Surviving Disruption in the Age of the Customer by Josh Bernoff, Advertising Age feature The Post-PC Era: It’s Real, But It Doesn’t Mean What You Think by Sarah Rotman Epps, Forbes feature Facebook Won’t Become E-Commerce Force, […]

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Social Media – State of Play

By Posted in - Communication & Digital marketing & Marketing and PR & Online & Social Media on May 27th, 2011 0 Comments

A fortnight ago I taught a Social Media course in conjunction with Net101.  Along with working for a range of clients I also teach a Masters Communications subject at UTS called Rethinking Media (essentially about the changes that Social Media is bringing to the communications professional). In  both these environments I am always interested in […]

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