Posts tagged 'categoryMarketing and PR'

Tap into Regret Theory to Engage with your Customers

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This week a paper by Emily Rosenzweig and Tom Gilovich in the February 2012 issue of the Journal of Personality and Social Psychology showed that experiences and stuff lead to different kinds of regrets. The thinking goes that if you purchase an item such as guitar the associated regret is one where you compare the …

Open Access Social Media Guidelines for Pharma

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Webicina  (the world’s first and only free service that provides curated medical social media resources in over 80 medical topics) has just launched the Open Access Social Media Guidelines for Pharma. The document (freely downloadable) is a 14 page summary that was developed in the US because  drug companies, healthcare professionals and e-patients had been waiting too …

Snapshots 2011: Internet Use in Trip Planning and Booking

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This week Tourism Research Australia has just released some new research into tourism businesses use of the internet in Australia. The internet has been steadily increasing as an information source for all visitors in recent years. In 2010, 29 million international and domestic visitors used the internet for information prior to commencing their trip, up …

Feed the Newsfeed says ComScore

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Internet marketing research company ComScore released a white paper this week that detailed which Facebook features receive the most usage and where users interact with branded content. The report showed that: -27% of Facebook browsing is on the news feed and home page –  21% of time was spent on profiles, -17% on Photos, -10% on applications, …

Social Media – State of Play

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A fortnight ago I taught a Social Media course in conjunction with Net101.  Along with working for a range of clients I also teach a Masters Communications subject at UTS called Rethinking Media (essentially about the changes that Social Media is bringing to the communications professional). In  both these environments I am always interested in …