BIO

Digital Democracy is a Sydney based digital communications consultancy by Jenni Beattie.

Jenni is a senior communications strategist who has worked across advertising, public relations, market research and media.  She has worked for companies such as News Ltd, CARMA International, McCann Erickson Advertising,  Cancer Council NSW, Media Monitors, The Digital Edge and Network PR.

With over 20 years industry experience Jenni has been immersed in digital communications working on social media strategies for organisations since 2006 starting with  Paramount Pictures.

In fact Jenni was talking about Social Media and the change to pr back in 2006 in this podcast and co-authored the whitepaper (2006) Being Found in Web Searches Via Natural Language SEO long before pr agencies understood the importance of SEO and search.

In addition to having her own blog Jenni has been a guest blogger since 2006 on various Australian blogs including:

The Digital Edge Digital Ministry Marketing Mag

She brings a unique perspective that encompasses a solid understanding of the traditional media combined with social media and SEO expertise driven by consumer research.

With an understanding that Visibility (SEO – ie. being found on Google)  and Engagement (how people are engaging with your brand) are essentials in a Social Media Strategy Jenni can assist you with both of these fundamental areas.

Experience

Development of  Social Media strategies and Social Media training with companies such as PEDIGREE, Tourabout, iNova Pharmaceuticals,  Lonely Planet, Themhs, and others. Jenni has also trained pr companies such as Klick Communications, BlueChip Communications and MaxMediaLab how to integrate pr into their business.

Developed and managed  Online Research Communities for Kelloggs, Sara Lee, Weight Watchers, CBA, Kimberley-Clark and others.

She also has a passion for the health sector andwrites a regular column for the RACGP newsletter ‘Good Practice’ on Health and Web 2.0 as well as being an editorial manager for Australian Health Review (on web 2.0/health topics).  View the range of posts regarding health on this website

Jenni teaches Rethinking Media (Social Media) at UTS (Masters Comm Course) and is a Brand Navigator member

How you could use Digital Democracy Services

• You need to know how to navigate the social media landscape for your business
• You are investigating the use of online market research and are unsure how to start
• You are interested in the use of branded online communities and need to know if they will be a good cultural fit for your business
• You are working for a client who is interested in social media strategies and need some assistance putting together the framework and strategy
• You are currently running social media strategies but need consumer research to help guide you

Please view our client list for more information.

Connect

Please connect with Jenni on LinkedIn and Twitter where she focuses on online pr, social media marketing, health 2.0 seo, market research and knowledge management.