Ever walked past an empty restaurant and passed it by – wanting that last table in the more popular one? Well a new report out this week confirmed what many of us have always known popularity breeds popularity and this is evident on Twitter.

The study by co. Rapleaf examined the Twitter profiles on a word-of-mouth marketing list from a major consumer packaged goods firm. They then looked at the size in changes between March and June 2009 as an indication of how users follow, and get followed, on Twitter.

Findings

• Users in the top 0.1% of the group—those with the most followers to begin with—increased their average follower count by 275% from March to June.
• Those in the top 1% saw their average followers rise by 146% over the period,
• The top 10% of users grew followers by 126%.

The more followers users started with, the faster their gains. Read the full article in EMarketer http://www.emarketer.com/Article.aspx?R=1007282